Thursday, July 21, 2011

We all Scream for Ice Cream!

Well not everyone screams for ice cream, but I certainly do. I squealed at the delight of these beautiful Ice Cream packages. Every designer approaches projects differently. When creating packaging for ice cream there are several main components that come to mind first: specify flavor, brand, and personality. Ice cream seems to be one of those food products that are given the most personality. The packaging typically says something about the flavor type and who will typically consume the product. Bonanza Birthday, with its blue ice cream and funny little cartoon characters is not the same type of ice cream consumer that is enjoying Pomegranate Blueberry with Praline mix.




Many of these I found at It is a wonderful place to look for all things packaging. One project that I recommend that you check out is Glacé, they are an artisan ice cream company that utilized two colors to their best advantage. Definitely simple and modern. It has a basis in good design and the little use of trendy elements could easily be replaced when the trends transform.

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