Monday, October 25, 2010

New Selections

Walking through the freezer section of my local Kroger store I noticed a new brand sitting on the shelves. Private Selection has changed the look of their brand for a more sophisticated look. Unfortunately I didn't have my camera with me to be able to show you the new look. But I enjoy the minimalism and sophisticated of the simply elegant type and black label. Really makes generic look upscale. They seemed to have new flavors to go with this new branding. I think it looks wonderful and has the promise of increased sales for the brand.

Friday, October 8, 2010

Growing Packaging

It's hard to develop packaging these days and not consider making it a little more green. Whether going green means limiting the packaging used, the chemicals and ingredients that make up the packaging, and whether it can be easily recycled by customers. Something that could fit within all these categories is bio-polymers. They are degradable, durable, able to be safely used with food packaging, and some are even compost-able.

As designers we not only need to be concerned of how our product looks, but its function and its longevity on this planet. In order to provide a better future we have to be designing our products now for future.