Thursday, October 6, 2011

Learning to Write

There are many skills I would like to become more proficient in; one of these is copy-writing. A wonderful aspect of my job is the variety it enables me to practice. Most of the time I am pushing pixels and organizing my designs. Sometimes I get to venture into photography, printing, data entry, marketing, and copy-writing. I have not developed anything profound, such as Nike's "Just Do it" campaign, but I have added lines that have enhanced a project. Copy-writing is very much intertwined in the design process, which is why I want to gain a greater skill-set in this area. In large agencies copy-writing is its own full-time profession. In a smaller office its just a bunch of creative people talking together to come up with the best idea.

One way that I am building on my copy-writing skill is by using this blog on a frequent basis. Here I am able to collect my thoughts and let my ideas come across in a clear and concise way (hopefully). This may help practice writing, but this does not help me to create liners or tags to pull in a reader/consumer and make them want to participate/buy the client's product or event. How can I become better and delivery concise statements that are attractive to a vast audience? Is it just something you are born with? I have found a few things that improve my writing.

  • Writing Drafts: similar to sketching for designers, the best idea won't necessarily be the first one that comes to mind, so keep trying. I do not always write drafts for this blog, but when I do my writing seems better written.
  • Think about the audience: the look and feel of any design has to appeal to the consumer/reader; it is the same for writing. I wouldn't use difficult scientific language to write a children's book. In the same respect, I wouldn't want to offend my consumer/reader by speaking down to them. 
  • Find a voice, and stick to it. Writing is the voice of any design/brand/company/product so keep that voice consistent.
  • WRITE IT OUT: I find this one to be the most useful for me. There have been studies that show that printing by hand improves language fluency, spelling, and have more developed sentence structure and story-line. At the very least writing it out first puts at least two drafts to go through my writing before it ends up on my blog.

1 comment:

  1. Sticking to the voice, I find, is the most difficult. Especially if it's copy that needs to be continually updated, like that on a client's website.

    I do like the ghost living within your copy, though.


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