Friday, June 3, 2011

Getting the Right Kind of Attention

Sometimes working on ad can be like teenage girl applying makeup. Clients can be prone to fall into the more is more category. "That type needs to bigger, bolder, more brighter, wider, and more content, and don't forget the!!!!!!!" You want your clients to be able to trust what you are doing as a designer, but sometimes they don't believe you can sell their sale with clean type and striking simple copy rather than all bold large and very full ads. Honestly all this busy-ness creates distraction from the sale more than anything else.

Especially when you provide a quality product to your customers, you should be willing to look for quality design as well. One one to get clutter off the page is to drive people towards your website or social media account. You can provide full details of the sale or product in digital rather than in a printed. Of course the most important information should be visible and stand out, such as the sale name, date, and time. Percentages and amount can be useful to grab the consumer's attention. And this information should use a variety of sizes and weights to draw attention to what is most important. If everything is large it is hard for the consumer to distinguish between information.

Be careful on any graphics you use to enhance the ad. The graphics should be fitting in quality to you product and help attract the right customer. It could be photos of your product or photos of how you want your customer to feel about their 'purchase'. Or graphics that fit the style of your intended customer. But if the graphics take away from your message or make the ad too busy it is not doing you any good and it should be removed or possibly simplified. Sometimes the photo or illustration can have too many elements that draw too much attention to themselves.

No comments:

Post a Comment

Thanks for commenting on Design Morsels.