Thursday, June 9, 2011

Back to Basics

With all the jazz we sometimes ad to our designs, such as graphics, textures, layers, effects, and multiple type treatments it can be refreshing to get back to basics.

These packaging examples prove that simple and elegant type along with simple color fields can make simple look expensive and intriguing. One typeface: Helvetica, it is always a safe bet using Helvetica because it is simple clean and never fussy. Helvetica also gives you many styles and weights to choose from. I also goes to show generic does not need to look cheap.

As I mentioned in Getting the Right Kind of Attention

It may seem easy, but have a simple and unfussy design can be the more difficult to accomplish. I encourage anyone who is reading this to take a look at your work this week and remove the excess and leave the essentials to a design. Using simple black and white can be elegant and save your client money. Giving yourself a challenge is a great way to bounce off new ideas that would not happen in the same way if you did not give yourself any restrictions.

A recent birthday card I made from my brother. Really simple just black and white. He has that modern aesthetic so this really fit him for me. I could be a little more fun with the interior of the envelope for a surprise punch of color. This was my attempt at going back to basics could clean type. Maybe a little boring with Helvetica, but it is always a classic choice.

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