Monday, April 18, 2011


As we all know fads come and go; and can be defining styles of a generation. I don't have a crystal ball, so I don’t what the world will look like ten years from now. A growing trend currently popping up everywhere is all uppercase. A few years back I remember everyone doing all lowercase, so perhaps this movement is just a rejection of what has come before. These all uppercase designs tend to use condensed typeface and slender letterforms.

Falling into a trend isn't an evil, but may came back later to haunt our memories when years from now we look back at our design annuals. Trends tend to seep in to our work whether we want to or not. Trends can become appealing to our minds and we begin to use it in our work. And it is okay to let an elegant urgency enter our work in ALL CAPS.

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