Showing posts with label history. Show all posts
Showing posts with label history. Show all posts

Monday, January 14, 2013

Type is Process

Design is one of those careers that everyday is practice, type especially. Anyone can plaster Helvetica in all caps on a page, but type takes year to be a true master. Type takes into consideration various details of type style, kerning, leading, word spacing, type size, and alignment. Mastering typography is not easy, and it will be something I will be working towards the rest of my life. Today is just another day of practice.


"Proper" kerning is to make consistent spacing between letters, visually, not necessarily measurable spacing. Line spacing is something else that is also considered in its best form when consistent through a paragraph and optimized for best legibility. Both of these terms come from back in printing press days. Leading, is the bars of lead that is used between lines of text.

In metal typesetting

The word kerning is a cognate of corner (that is, the two words have a common root). In the days when all type was cast metal, a corner was notched to a consistent height on one or both sides of a letter-piece. Such notched pieces were only set against one another, not against unnotched ones, which had straight sides. The corner allowed for a character's features to reach into the area normally taken up by the next character, for example the top bar of the T , or the right diagonal stroke of the V to hang over the top left corner of an a . Reference.com

Wednesday, July 18, 2012

Art of Logo Design

I recently subscribed to OFF BOOK by PBS. It is a great station to check into science, technology, art, and design. Today's clip was very satisfying. Enjoy!


Monday, August 22, 2011

Love: &

I have another type specimen to drool over. In general an ampersand is a beautiful character, but I wanted to share my favorite one of all. This is the Adobe Caslon Italic ampersand. Obviously this was named after its founder: William Caslon. This is another serif typeface, but unlike the Baskerville Q, this is an Old Style typeface. The thicks and thins of the strokes are not as prominent. This typeface was named after its founder: William Caslon.  The first printing of the Declaration of Independence was set in Caslon.


The ampersand has a long history in how it came to being. It originally was "et", which is visible in this letterform. The ampersand continually transformed into the figure it is today, but being an older typeface you can still some of its early roots. If you have a favorite ampersand please share I can always look at more of this elegant letterform.

If you want to learn more about Adobe Caslon, check out these links:

Monday, August 8, 2011

Type Love: Q

No not Bond or Star Trek, but Baskerville. The Q designed by John Baskerville is striking with the eloquent curved strokes. In all typefaces this is my favorite Q, and I just wanted to share a little bit on the history of one of my favorite letterforms. Baskerville is a Transitional typeface. To the average person the biggest difference you will notice with Transitional faces is the stroke contrast is more prominent that Old Style or Humanist typefaces.



This typeface was designed in 1757. I am not alone in my fandom. Fournier, Bodoni (another typeface designer), and Benjamin Franklin were all fans of his work.The tail of this "Q" is what makes it so sensational.

Want to know more about this typeface? Check out these links