Alcohol Packaging: Fox Barrel

My husband's mom works at a liquor store, needless to say we see a lot of booze in this house. Tyler usually likes to buy me bottles that have labels that I might enjoy, and then he considers flavor next. I don't like beer, but I do enjoy a boozy cider. Fox Barrel is naturally fermented pear cider with other natural juices mixed in for a different flavor. Some still taste a little too much like beer, but the Pacific Pear was my favorite. The simple design incorporates negative shapes, metallic inks, and embossed labels to make these ciders really stand out.

Enjoying the Peace & Quiet

I know my next week at work is going to be extremely busy, so it is very likely that I will not be posting during this week. So as I face a quiet week, I am sitting and enjoying one of my favorite things: watching a movie. My favorite director happens to be Tim Burton. Currently the movie is Alice in Wonderland. One of the many things I love about Tim Burton movies is the amount of detail and concern he takes with every frame. I can watch his movies over and over again and notice another detail each time. These details just keeping adding to the story. This time I noticed the birds that held the chandelier in the Queen's Palace. Her cruelty towards other creatures has just been tipped on the scale even more. This will probably also wrap up my emphasis on details (for now).

So relax and enjoy the week.

Getting Inspired

http://www.brandalmanac.com/
Not only do they have a great website, they do exceptional work...and vice versa. With my mantra this week to focus on the minute details, this is a great company to be inspired by. Branding companies have to pay attention to the details. Details not only the client does, but what they want to convey to to their audience. Details of the concepts and theories behind the branding, details of the visualize that materialize the branding ideas, and the details of creating a cohesive thought of the company by independent brains that can mold their own ideas. so check out the Brand Almanac, great work full of tiny details.

Focus on the Minute

My local AIGA chapter had posted a link to HOW's 29 Things Article. It has a lot of useful information, but what has become my mantra for the week is to for me to focus on the details. Being detail oriented is a skill set of many designers and particularly the best ones. On a busy day it can be hard not to carefully look over little bit before sending a file out for approval...my weakness...not running spell check. For this week I am making a checklist to do before I send out a file:

1. Making sure all the points of the client are addressed
2. Spell check
3. Grammar check
4. Layers are in order
5. PDF has not dropped a layer out
6. Graphic details

Maybe I think of more things to think of in during the week. But I should make a small list to stay as focused on one idea as possible.