Now that GIFs are retro, they are coming by and style. In reality it is Apple's decision to not support flash that have forced people to find new ways to add motion to their websites. It turns out the best way is the old way (cir. 1984 ‒ 90s). Photoshop's animation integration has made it easier than ever to animate your gifs and try to optimize them best for web, without annoying pixelation. There will be some in most cases, since you are limited to 256 colors. The animation panel now has an animation timeline to Adobe's AfterEffects timeline with position, opacity, and style settings.
Best advice for animated gifs is too simplify images and color palette. You can do this by using simple shapes and color fields. I avoid using human faces because the face has so many gradations it is difficult to make anyone look good in a limited palette.
Photoshop also has tools such as posterize to help simplify the layers of color in an image. (This is a life saver for my online ads). Also always using save for web optimization will help insure you get the file right.
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