The Wichita had an interesting article this morning, about branding yourself in order to help you land that desired job. http://www.kansas.com/2011/03/31/1786918/selling-yourself-tips-on-developing.html
Brands are not just for products and companies any more. They are about making the employers feel a certain way about you. You cannot make up a person’s mind for him or her, but you can help guide their attention in the right direction. This article can help you initiate a plan for your brand and some online marketing tips for yourself. With 8-10% of the public without a job, branding could be crucial get the leg-up and land that job. You can do most of what is necessary for free, which is great if you have been out of a job for awhile. Utilizing tools that you probably already use: facebook, blogs, twitter, linkedIn (similar to facebook but more professional).
If you are going to start using social media to market yourself, make sure you clean up your act. Get rid of questionable photos or posts that might make you unpalatable to a new employer. You should do that anyway, because whether or not you are prepared for it future employers are looking at social media to find out more about you.
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