New Selections

Walking through the freezer section of my local Kroger store I noticed a new brand sitting on the shelves. Private Selection has changed the look of their brand for a more sophisticated look. Unfortunately I didn't have my camera with me to be able to show you the new look. But I enjoy the minimalism and sophisticated of the simply elegant type and black label. Really makes generic look upscale. They seemed to have new flavors to go with this new branding. I think it looks wonderful and has the promise of increased sales for the brand.