You often hear about children preferring to play with the box their toy came in. Heck if packaging design continues to progress (and it will) I could prefer playing with or at least admiring the box my product came in.
A couple of days ago my niece got a new to: a set of play keys. B. Funkeys. Not only a fun name but the packaging was sophisticated, modern, yet fun. Packaging made to appeal to the person who would buy the product: the parent! Babies can't pick out their own toys and care very little for the design aesthetic. The box not only was beautiful the packaging could be reversed so that the box became a wrapping paper and an easy gift to give.
http://www.target.com/B-FunKeys/dp/B0030FC69A
It was a fun inspiring design. The whole package was conceived in and out. Looks great for child and parent.
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