Sobe Reskinned

Sobe has reskinned their bottles again, but this time I am not interested. Particularly, the designs for their Lean & mean brand the label is very busy. While trying to shop for lean and mean it took 5 minutes to find the right product because the word lean can be difficult to read. The trend towards the hand written makes it fit their modern and somewhat indie market group, but I find the label just over loaded with little illustrations and text.



Images are from the sobe website