Sobe Reskinned

Sobe has reskinned their bottles again, but this time I am not interested. Particularly, the designs for their Lean & mean brand the label is very busy. While trying to shop for lean and mean it took 5 minutes to find the right product because the word lean can be difficult to read. The trend towards the hand written makes it fit their modern and somewhat indie market group, but I find the label just over loaded with little illustrations and text.



Images are from the sobe website

First Slice

Being a recent graduate from the University of Kansas, and looking for a career; I need to keep motivated in design. I am going to hopefully keeping this blog going with bits of design news or inspirations. This time just a conscious awareness of the ever present amount of Rockwell. It seems to be the typefaces of the past year, I wonder when we will see its decline because of over use.