Emotional Wine

While looking at Lippincott Branding Agency I found this fun brand: wine that loves. I do not drink wine, but I enjoy the concept of this brand. It has simple wine pairings for each wine, and a fun graphic to guide you to the best pairing choices. The illustrations are simple, yet clearly define what your wine choice should be for your meal. Each illustration is limited to two colors (one of the being the bottle) and the red color is the brands identifying heart. The third color is the part of the branding color that helps define that type of wine, so whether you want to use the illustration or color you can quickly pick the right one. The organic shape of the thought bubble is a modern and whimsical approach, that fits the user-friendly feel of this brand. I have not visited this wine in a store, yet, but if I were ever in need of hosting a dinner party I would reach for this first. Wine pairings have always been a challenge (from what I understand from tv and friends), and this just simplifies the whole ordeal.

Dealing with the Demons

 

Porn is a big industry in this country, heck this world. Forbes says the porn industry does $10 to $14 billion dollars each year. Now it can be scary to admit it but FOOD porn. I can’t help looking through glossy cookbooks and drooling over the decadent desserts, sassy soups, salivating sandwiches, audacious appetizers, and so on…

Food photography is a growing field, but it is be taken over by freelance and your everyday blogger. Some of my favorite blogs, that appeal to my secret fetish, are: http://big2beautiful.com/ , http://ohjoy.blogs.com/my_weblog/ummummgood/ , http://www.sweetfineday.com/  ,  and a place that allows me to just stare at images (if I choose) http://photograzing.seriouseats.com/ or http://www.carnetsparisiens.com/.

Gourmet food is really the industry pushing the food porn industry. Gourmet has taken leaps in bounds with the development of the food network and the cooking channel. Taking this food for the wealthy to become plebian that anyone can and should take gourmet into his or her own homes. In response blogs have blossomed with abundant photographs of sizzling skillets and scrumptious desserts.

Food and designers have often gone hand-in-hand. Cookbooks need skilled organizers to separate the information in a pleasant and logical way, therefore designers make a clear choice. Food photography draws in designers because food can be a very designed thing: making sure you have a “colorful” salad, texture, or they way the sauce appears on a plate. Pretty much food can combine everything that we, as designers love. Plus, food just tastes good.

Bigger is not always Better

While in school standard paragraph size was 8pt. Now I am lucky if I can get away with 10pt. Most of the time I am forced to use the default of 12pt. It has taken quite the adjustment for me to succumb to the largeness of real world type. I now try to hold onto 10 as much as I can, because 12 still looks like the elephant in the room.

There are real world applications that require large body type, when you are working with young children and elderly. Young children large letterforms because they are learning to read them and need to be able to see the variety of strokes and curves to decifer the words. Elderly people, have deteriorating eyesight, so they would require the large type as well too. So if either of these two groups are your audience, go ahead be as horsey as you want.

But I think for most audiences that smaller type is better, or at the very least, use type that is not standard when you open a program. This shows that very little thought went into the body copy, which is just as important as the rest of your design. It might have more importance, in that it conveys important information to your reader.

Size is not always the issue, but text variations. Making different categories of text different size, weight, style, or color enhances reading and comprehension of your audience. Our eyes naturally try to differentiate text, doing your part to make that easier for your audience helps insure readability, which enhances your chance to convey your message. Type is always a challenge, and I find that designers (myself included) have to continually improve themselves in this area. Type is the meat and potatoes of any design, and if you don't know how to use it your designs will suffer.

A Popping Design

Strolling through Target, in some painfully high-heals, a bag flashed in the corner of my eye and turn. Target never seems to fail for some new design that I stop and stair at; usually this is something from the Target brand. This time it was something called Pop Chips. Interesting brand and an interesting design, sometimes those things are intermingled, but not every time.

Pop Chips are in this dark yet bright (like a neon light) bag with clean, fun typography. Making this the perfect snack for a light night snack. On the plus side they are actually better for you than the typical potato chip. All natural chips, that aren’t fried nor are they baked. They have their brand’s credo right on their website, you don’t need to question what this brand is about:

“we, the snackers of the world, raising our right hands out of the chip bag, do solemnly swear to engage in more recreational eating; to throw more popcorn in the air to catch in our mouths; to double-dip into the onion dip as necessary; and to spoil our dinners on a regular basis.”

It is easy to see their attitude and their audience. They are trying to appeal to a new audience of young aware adults. I would say they target is probably 18-35. These people are aware of the bad junk inside of other snack products, and want to choose something healthier for themselves, but have not resigned themselves to lack luster diet products.

Their logo incorporates its brand (as it should), and is clean and holds nothing back. The variety of type size as well as the two “dots” emphasize that this brand is fun (and popping!) All of their type is lowercase, emphasizing the “friendly personality” of this brand. A little texture gives the bag designs some depth. Color-coding makes it easy to pick your favorite flavor every time!

All information and photos were used from the pop chips website.

Check them out.

Can Anyone Be a Designer?

With the advancement in software and a rebirth in craft movement it seems that everyone wants, and can be a designer. But can they? Lots of designers have the humble start of no schooling and go onto become very successful designer. Some are just crafters looking to make something trendy. Most people ARE capable of being designers. A primary function of a designer is to organize information, but also combining function and aesthetics. Designers need an aptitude for problem solving. Designers can be very talented not going to school, because you are judged by your portfolio not your school and grade.

School has the advantages of teachers being more knowledgeable in the field than you, and they can impart knowledge and skills that would take you much longer to figure out on your own. Fellow students are great assets to your education. Learning along with others creates a common bond, easy networking, and you would be amazed the magnitude of what you can learn from your peers. In our projects we each learned tricks to the different tools, and we able to help each other out. Being a student gives you the foundation to begin learning on your own. School also will provide you the history of graphic design, and knowing the history can help you understand the conventions in design today and better understand your tools.

With motivation you don’t require the aid that teachers and your fellow students can provide, but if you find you need that form of encouragement and supports there are plenty of blogs around that you that can give you the help of your peers in a non-intimidating way. It can be hard to keep the motivation up to learn on your own. I know that I continually endeavor to learn on my own new tips and tricks, but I always become lazy. I have considered taking short classes for support of teachers and the forced commitment of attending class.

Scheduling time, set apart from the rest of your day, can help ensure you take time to learn a new skill. Keeping a clean and distraction free workspace also helps ensure success. My TV and Netflix often distract me from achieving my goal. Put up design inspiration. Engage in alternative activities. Diversity can be a great asset to a designer. Graphic Design is not solely for computers, in decades past they did not have computers to accelerate the design process, so get practice drawing, painting, and if you can I strongly suggest screenprint and letterpress. Letterpress gives you a new appreciation for the simplified way we are able to layout type on a computer, as well as be having more detailed attention toward kerning and leading.

Even after school a designer is not done learning, so it is important to continue growth in your craft with: books, tutorials, lectures, and perhaps more classes! Design, software, and society are continually changing, so always look for an opportunity to learn. It is never too late to begin learning. --Wow how many more clichés can I fit here!? Many people can be successful without school, now she focuses more on her photography and blogging. Check out Heather Armstrong on dooce.com or her interview with Debbie Millman